A project for the Schirn Kunsthalle in Frankfurt as they were looking to advertise an upcoming exhibtion on René Magritte. Since the development of an augmented reality App was not an option due to financial constraints, our idea was to achieve the same effect by entirely analogue means. The goal here was to teach the participants the core concept and philosophy of Magrittes work in playful way. This would be achieved through transparent flyers with Elements of Magritte‘s paintings on them, which the participants could use to produce their very own Magritte with just their smartphone cameras. Their result would be shared on social media with the option to vote and win small prizes.
A project for the Schirn Kunsthalle in Frankfurt as they were looking to advertise an upcoming exhibtion on René Magritte. Since the development of an augmented reality App was not an option due to financial constraints, our idea was to achieve the same effect by entirely analogue means. The goal here was to teach the participants the core concept and philosophy of Magrittes work in playful way. This would be achieved through transparent flyers with Elements of Magritte‘s paintings on them, which the participants could use to produce their very own Magritte with just their smartphone cameras. Their result would be shared on social media with the option to vote and win small prizes.